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Google Inc.


Google Inc.  is an American multinational corporation which provides Internet-related products and services, including Internet search, cloud computing, software and advertising technologies.Advertising revenues from AdWords generate almost all of the company's profits.The company was founded by Larry Page and Sergey Brin while both attended Stanford University. Together, Brin and Page own about 16 percent of the company's stake. Google was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. The company's mission statement from the outset was "to organize the world's information and make it universally accessible and useful",and the company's unofficial slogan is "Don't be evil". In 2006, the company moved to its current headquarters in Mountain View, California.Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core web search engine. The company offers online productivity software including email, an office suite, and social networking. Google's products extend to the desktop as well, with applications for web browsing, organizing & editing photos, and instant messaging. Google leads the development of the Android mobile operating system, as well as the Google Chrome OS browser-only operating system, found on specialized netbooks called Chromebooks.Google has been estimated to run over one million servers in data centers around the world,and process over one billion search requests and about twenty-four petabytesof user-generated data every day.As of September 2009 Alexa listed the main U.S.-focused google.com site as the Internet's most visited website, and numerous international Google sites as being in the top hundred, as well as several other Google-owned sites such as YouTube, Blogger and Orkut. Google also ranks number two in the BrandZ brand equity database.The dominant market position of Google's services has led to criticism of the company over issues including privacy, copyright, and censorship.Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California.While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships between websites.They called this new technology PageRank, where a website's relevance was determined by the number of pages, and the importance of those pages, that linked back to the original site.A small search engine called "RankDex" from IDD Information Services designed by Robin Liwas, since 1996, already exploring a similar strategy for site-scoring and page ranking.The technology in RankDex would be patented and used later when Li founded Baidu in China.Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site.Eventually, they changed the name to Google, originating from a misspelling of the word "googol",the number one followed by one hundred zeros, which was picked to signify that the search engine wants to provide large quantities of information for people.Originally, Google ran under the Stanford University website, with the domain google.stanford.edu.The domain name for Google was registered on September 15, 1997, and the company was incorporated on September 4, 1998. It was based in a friend's (Susan Wojcicki) garage in Menlo Park, California. Craig Silverstein, a fellow PhD student at Stanford, was hired as the first employee.In May 2011, the number of monthly unique visitors to Google surpassed 1 billion for the first time, an 8.4 percent increase from May 2010 (931 million).
Net income $ 9.737 billion (2011)
Total assets $ 72.574 billion (2011)

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