Viacom Inc. , short for "Video & Audio Communications", is an American global mass media company with interests primarily in, but not limited to, cinema and cable television. As of 2010, it is the world's fourth-largest media conglomerate, behind The Walt Disney Company, Time Warner and News Corporation. Viacom is owned in majority by National Amusements, Inc., a privately owned theater company based in Dedham, Massachusetts, USA. National Amusement holds another controlling stake in CBS Corporation.
The current Viacom was created on December 31, 2005 as a spinoff from CBS Corporation, which changed its name from Viacom to CBS at the same time. CBS, not Viacom, retains control of the over-the-air broadcasting, TV production, outdoor advertising, subscription pay television (Showtime) and publishing assets (Simon & Schuster) formerly owned by the larger company. However, Sumner Redstone through National Amusements, retains majority control of Viacom. Predecessor firms of Viacom include Gulf+Western, which later became Paramount Communications Inc., and Westinghouse Electric Corporation.
Comprising BET Networks, MTV Networks, and Paramount Pictures, Viacom connects with audiences through television, motion pictures, mobile platforms and online in more than 160 countries and territories. Viacom operates approximately 170 media networks reaching more than 600 million global subscribers and more than 500 branded digital media properties.
In March 2005, the prior Viacom announced plans of looking into splitting the company into two publicly traded companies. The company was not only dealing with a stagnating stock price, but also the rivalry between Leslie Moonves and Tom Freston, longtime heads of MTV Networks. In addition, the company was facing issues after MTV was banned from producing any more Super Bowl halftime shows after the Super Bowl XXXVIII halftime show controversy in 2004.
After the departure of Mel Karmazin in 2004, Sumner Redstone, who served as Chairman and Chief Executive Officer, decided to split the offices of President and Chief Operating Officer between Moonves and Freston. Redstone was set to retire in the near future, and a split was seen as a creative solution to the matter of replacing him. It was also intended to provide alternative investments that would be more appealing to different investors – one a high cash flow, lower growth company that could afford to pay a substantial dividend and the other a growing company that would have greater investment opportunities and therefore would not be expected to pay a dividend.
A new company, the present Viacom, was created and was headed by Freston. It comprises BET Networks, MTV Networks, and Paramount Pictures Corporation.
Profit 2.136 billion (2011)